![]() It strengthens your message when used appropriately.That’s why it’s important to make sure you stay consistent with the fonts you exploit in your email marketing assets. ![]() Just like colours and logos, the font you use in your emails helps your target audience to make a connection between the content they receive and your brand. It helps to build and boost your brand awareness.Here are just a few reasons how fonts can make a difference: The combination of fonts you use in your marketing assets is an integral part of your branding and should be taken seriously. ![]() However, it’s not just colours that have an impact on how your email subscribers perceive your brand fonts do, too.Įvery font has a personality. Incorporating relevant colours can help you strengthen your email marketing campaigns and deliver the right message to your target audience. In our previous post, we’ve already covered the importance of choosing the right colours to use in your emails. Why Is Font an Important Element of Your Email Design? One such essential ‘how’s of email marketing is the font you use for your campaigns. There should be a balance of form and content. That’s why you need to make sure you don’t just focus on the ‘what’s of your next email copy but also pay close attention to the ‘how’s of it. ![]() Every little detail matters, especially when it comes to something as intricate and competitive as email marketing.
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